The Acaeum Dungeons & Dragons
Collecting Forums

Question about D&D logo
Post new topic Reply to topic Page 1 of 1
Author

User avatar

Long-Winded Collector
Valuation Board
Acaeum Donor

Posts: 3905
Joined: Nov 23, 2005
Last Visit: Aug 04, 2026
Location: Italy

Post Posted: Mon Nov 08, 2021 3:01 pm 
 

A question that might be already discussed here but i have no memory... Looking at the 5E logo of D&D there is a detail that persists from the previous editions: the & made with the breathing dragon's head... Thinking on this detail i realized that the idea of this particular shape is simply great! (I am not discussing it on a marketing level...)
Who had this idea to shape the & this way? I think he/she should get a credit somewhere here...


Image

 WWW  


Verbose Collector

Posts: 1709
Joined: Sep 03, 2003
Last Visit: Feb 24, 2026
Location: Portown

Post Posted: Fri Nov 12, 2021 7:35 pm 
 

It's good question. Based on the style, my guess would be Jim Roslof, who was art director at the time (1983).

I checked Art & Arcana, and while it mentions the design, it doesn't say who is responsible:

"Famously, the trade dress of Dungeons & Dragons this year, both in the Basic and Advanced versions, began to form its ampersands into the shape of a dragon breathing fire, proving further visual distinction between TSR's D&D and non-D&D properties" (pg 151).

Perhaps Jon (@increment) knows?


Zenopus Archives website & blog: Exploring the Underworld of Holmes Basic D&D. Holmes Ref: Reference Sheets for Holmes Basic Referees, also compatible with OD&D plus the Greyhawk supplement

 WWW  


Verbose Collector

Posts: 1709
Joined: Sep 03, 2003
Last Visit: Feb 24, 2026
Location: Portown

Post Posted: Fri Nov 12, 2021 7:39 pm 
 

Here's a discussion on DF from 2010, with some input from Frank Mentzer and Steve Sullivan. No clear answer, but possibly Roslof generated a concept sketch.

Who designed the D&D ampersand? - Dragonsfoot


Zenopus Archives website & blog: Exploring the Underworld of Holmes Basic D&D. Holmes Ref: Reference Sheets for Holmes Basic Referees, also compatible with OD&D plus the Greyhawk supplement

 WWW  

User avatar

Long-Winded Collector
Valuation Board
Acaeum Donor

Posts: 3905
Joined: Nov 23, 2005
Last Visit: Aug 04, 2026
Location: Italy

Post Posted: Sat Nov 13, 2021 1:30 am 
 

Ok, basically no one knows it. Apologies for Frank, he does not know that, full stop. We should simply ask to either Elmore or Easley. Is there anyone in touch with these fellows?


Image

 WWW  

User avatar

Long-Winded Collector
Valuation Board
Acaeum Donor

Posts: 3905
Joined: Nov 23, 2005
Last Visit: Aug 04, 2026
Location: Italy

Post Posted: Sat Nov 13, 2021 1:38 am 
 

Zenopus wrote in Question about D&D logo:Here's a discussion on DF from 2010, with some input from Frank Mentzer and Steve Sullivan. No clear answer, but possibly Roslof generated a concept sketch.

Who designed the D&D ampersand? - Dragonsfoot


Ps and by the way, the year is not 1983; it is 1982 or even before... The X3 module is one of the first products which shows this feature. It was published in 1983, i dont know which month (but if it was in the first part of the year, this means that the & could have been conceived even in 1981!)


Image

 WWW  


Sage Collector

Posts: 2554
Joined: Jul 25, 2007
Last Visit: Jan 06, 2024
Location: Far Harad, Texas

Post Posted: Sat Nov 13, 2021 2:57 pm 
 

aia wrote in Question about D&D logo:if it was in the first part of the year


I remember the Monster Manual II appearing in stores at the beginning of 1983 with the new design.

  

User avatar

Long-Winded Collector
Valuation Board
Acaeum Donor

Posts: 3905
Joined: Nov 23, 2005
Last Visit: Aug 04, 2026
Location: Italy

Post Posted: Sat Nov 13, 2021 3:33 pm 
 

sauromatian wrote in Question about D&D logo:
I remember the Monster Manual II appearing in stores at the beginning of 1983 with the new design.


Ok, but the logo appeared in 1982... The question is trying to retrieve info about end of 1981/beginning of 1982.


Image

 WWW  
Post new topic Reply to topic Page 1 of 1