There have been a ton of these store promo modules ever since 3rd edition started. I was collecting these for a while and they have the typical pattern of selling for large prices as soon as they are released and then cooling off considerably. WotC seems to have a "special release" for almost every major book they release, free
RPG day, and gameday on top of the various instore gaming series.
A number of the 1st edition tie-ins seem to have held their value well but many of the others sell for under $10. Whether they become "valuable" later on really depends on who decides they want to collect
D20 and
4e stuff. Since these games are heavily based on the miniatures lines, it is probably someone who will also collect miniatures.
Also, most of these items came with a set of instructions, minis, battlemats, tokens, characters sheets, etc on top of the actual module itself. Finding "complete" copies with everything is extremely difficult - I think these will be the ones that become collectible selling for a premium but the module by itself will probably stay under the $25 range.
One of the biggest problems is that although these are relatively new, I have yet to find a website that catalogs all of them reliably and states what should be included. This means that they are difficult for collectors to search for them and probably one of the reasons most sell for low prices (the other reason being, I don't think many people collect them).
The Adventurers Guild series is probably the closest thing to these lines and they seem to sell in the $30-$50 range. However, the AG modules are much rarer and sought after by TSR collectors.